Why it’s ‘Not Just a Piece of cloth’ .. (Imagine if this simple piece of cloth was available to the masses, many incidents of helplessness and indignity wouldn‟t have become the stories, people often share with us.. and that is why we call it „Not just a piece of Cloth‟, as for us- it is a solution which is practical, a product- which is affordable, easy to use and is environment friendly . Above all it is a tool to open up the most taboo subject, revive the traditional old practice and make a dent on the shame and silence attached to the issue- which is not a Woman issue but a Human issue !!